01. Daily-rooted
Cafés & Coffeeshops
Specialty coffee, brunch concepts and neighbourhood cafés that want to stand out and build a loyal daily community.
A boutique social media agency for cafés, restaurants and F&B brands across UAE and GCC. Strategy-first. Founder-led. Built for brands that take their image seriously.
Most cafés and restaurants struggle online not because of what they serve, but because their story isn't clearly told.
Beautiful menus alone don't fill tables. Visibility, consistency and storytelling do.
of diners discover restaurants online before they ever step inside.
Our Philosophy
Every piece of content we create is concentrated, powerful, and memorable.
02. Services
Every service is built around one principle, making your brand impossible to scroll past.
A complete diagnosis of your brand, with a clear roadmap to grow with intent in the UAE/GCC F&B market.
FoundationVisuals, captions, reels. Crafted to reflect your brand identity. Premium storytelling that converts attention into bookings.
StudioFull daily management of your channels. Posting, community, analytics, growth. You focus on the venue.
OngoingCurated influencer campaigns adapted to UAE/GCC dynamics. Relevant profiles, authentic content, measurable reach.
VisibilityMeta and TikTok campaigns optimised for F&B objectives. Visibility, footfall and lead generation across UAE/GCC.
PerformanceNeed something specific? One-off missions, custom deliverables, or tailored combinations. Tell us what you need.
Get in touchMonthly packages from 3,000 AED/month. Long-term partnerships available.
View all packages →In the F&B market, your Instagram is your storefront. This audit is the starting point of every collaboration with Grindly Agency. A complete diagnosis of your current presence, with actionable recommendations you can implement immediately.
Inside the audit
Full Audit
Diagnosis of your presence, positioning and current performance.
Content Strategy
Tailored to your concept and brand voice.
Positioning
Brand positioning recommendations for the UAE/GCC market.
Visuals & Feed
Feed, visuals and storytelling improvements with examples.
Actionable Growth Plan
Concrete growth opportunities you can implement immediately for your F&B brand.
04. Our clients
Independent F&B brands across UAE and GCC who value clarity, image and long-term growth.
Specialty coffee, brunch concepts and neighbourhood cafés that want to stand out and build a loyal daily community.
Casual dining, fine dining, gastronomy and trattorias driving bookings and visibility through consistent, premium storytelling.
Bakeries, pastries, chocolatiers, caterers, ice cream parlours, gourmet food brands building a recognisable identity online.
Pre-opening
The strongest F&B brands in the UAE didn't go viral by accident. They built a strategic online presence before opening, generating anticipation, identity and an engaged community ready to walk in on day one.
05. How we work
Growth comes from clarity, not noise. Every piece of content reflects the essence of your brand, not a generic posting schedule.
30 minutes to understand your venue, your brand, your goals and your challenges. A real conversation, no template.
A tailored social media strategy aligned with your brand and business objectives. Built for the UAE/GCC market.
Content creation, social media management and brand initiatives. You focus on the venue, we handle the rest.
06. Meet the founder
Grindly was born from a passion for food, storytelling and digital excellence.
Sarah, Founder of Grindly Agency, brings 12 years of experience in marketing and communication across Europe, North Africa and the Middle East, working with international corporations and brands across multiple industries.
A passionate food creator, she has spent over 12 years creating culinary content on Instagram @lardoisedesarah, building a deep expertise in food storytelling and audience engagement on social media.
With French heritage defined by elegance and excellence, combined with a strong Arab cultural background, she bridges refined aesthetics with a deep understanding of the Middle Eastern market.
At Grindly Agency, this blend of international expertise and culinary sensibility translates into premium social media strategy and content for cafés, restaurants and F&B brands in the UAE and GCC.
Carrefour · Danone · McDonald's · Accor · Nespresso… and more
Let's talk
Visibility is the start. Memorability is the goal. Start with an audit to see exactly where you stand, and where you could go.
