Home Services Audit About Contact Get Your Audit
About Grindly Agency Boutique, F&B, UAE & GCC

Founder-led,always.

Grindly is a boutique social media agency for cafés, restaurants and F&B brands across UAE and GCC. One senior strategist on every account. No juniors, no rotation, no compromise on craft.

Sarah, Founder and Strategist of Grindly Agency
The founder

Born from a lovefor food.

Grindly was born from a passion for food, storytelling and digital excellence.

Sarah, Founder of Grindly Agency, brings 12 years of experience in marketing and communication across Europe, North Africa, and the Middle East, working with international corporations and brands across multiple industries.

A passionate food creator, Sarah has spent over 12 years creating culinary content on Instagram @lardoisedesarah, building a deep expertise in food storytelling and audience engagement on social media.

Raised in France with Arab roots, she brings a natural multicultural fluency and a real understanding of the communities and codes that shape the Middle Eastern market.

At Grindly Agency, this blend of international expertise and culinary sensibility translates into premium social media strategy and content for cafés, restaurants, and F&B brands in the UAE and GCC.

0 Marketing & content
UAE & GCC F&B specialisation
EN · FR · AR Languages spoken
Creator background

As a food creator,trusted by

Through her own food content on @lardoisedesarah, Sarah has partnered with leading brands. The same eye for food storytelling now works for Grindly clients.

Carrefour Danone McDonald's Accor Nespresso and more
Why Grindly

Four pillars,one standard.

01

F&B specialisation

A deep niche, not a generalist. Every strategy is shaped by how cafés, restaurants and food brands actually grow in the UAE and GCC.

02

Strategy-first

Direction before execution. Content is never produced for the feed alone, it serves a clear positioning and a business objective.

03

Founder-led

A senior strategist on every account, always. The person who reads your brief is the one who builds and runs your strategy.

04

Multicultural by nature

French, with Arab roots and Arabic fluency. A natural ease across cultures that helps content connect with the many communities shaping F&B in the UAE and GCC.

Let's talk

Work directlywith the founder.

Whether you are opening, rebuilding or scaling your F&B brand, the conversation starts with a message. Direct, with the person who will craft your strategy.

Send a message Book a discovery call
Founder-led UAE & GCC EN, FR, AR